Eugene Wysota's profileHelen Trophimova's profileW Design Bureau's profileLesha Limonov's profileTanya Boiko's profile+3

Opus Club-Style Residences

Multiple Owners
•
Stock

Brand Identity / Editorial / Packaging


Opus Club-Style Residences 
Opus is a modern architectural masterpiece and a true architectural gem — a DeLuxe class club house. Its proximity to the river has defined its exceptional form, inspired by the element of water. The rhythm and texture of its white facades gently blend into the urban environment. Stepped terraces cascade down to the spacious embankment. Panoramic windows and water reflections play a hypnotic game of light.

Assignment
To develop a comprehensive brand identity system, including large-scale editorial design for printed materials: presentation and planning brochures, printed and digital presentations, as well as packaging design for these materials. The visual code of the future brand had to reflect key aspects: innovative, minimalist design that harmoniously interacts with the urban environment and emphasizes the high status of the target audience.

Solution
The Opus identity harmoniously combines natural elements of sand, concrete, and water with silver accents, reminiscent of sunlight glints on water, alongside modern minimalist architectural principles. The brand identification system is based on smooth lines and clean forms. The logo style conveys a sense of authorship. The clean layout design features ample space for air and content.


Release: 2022

construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing
construction brand identity branding real estate editorial design graphic design visual identity Logo Design identity marketing

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Client: Pioneer Group
Project: Opus Club-Style Residences

Creative Director: Eugene Wysota
Graphic and Editorial Design: Helen Trophimova, Lesha Limonov
Marketing and Strategy: Tanya Boiko

Architecture: Tsimailo Lyashenko and Partners Bureau
Interior Design: Natalia Belonogova Bureau
Mockup Production: Creatsy, Orbyt, Directory, Hazard, Showcase, Layers, Yorktown, Artd 
Photo and Video Production: WDB, Pioneer Group, iStock, Unsplash


WDB© W Design Bureau, Instagram, LinkedIn
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Opus Club-Style Residences
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Owners

Eugene Wysota's profile
Moscow, Russian Federation
Helen Trophimova's profile
Paris, France
W Design Bureau's profile
Istanbul, Turkey
Lesha Limonov's profile
Minsk, Belarus
Tanya Boiko's profile
Istanbul, Turkey

Opus Club-Style Residences

Opus Club-Style Residences is a modern architectural masterpiece located in a deluxe class club house setting, uniquely inspired by its proximity to the river. The design features stepped terraces cascading down to the spacious embankment, complemented by panoramic windows that reflect the surrounding water, creating a mesmerizing interplay of light and shadow. The facade’s white texture and matte architectural concrete cladding enhance its purity and softness, seamlessly integrating with the natural and urban landscape. For the OPUS project, we developed a comprehensive brand identity system and advertising campaign that highlight its innovative, minimalist design philosophy. The branding echoes the natural motifs of sand, water, and concrete, with silver accents mirroring sun glints on water. The clean, minimalist layout underscores the exclusivity and cultural depth associated with OPUS, resonating with the discerning tastes of its owners.

Published: